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Relevant audience
Connect with professionals working in PLC, SCADA, EtherCAT, CODESYS, industrial networking, industrial computing, and OT system design.
Advertising for industrial automation brands
Put your brand where controls engineers are solving real problems.
ControlsCalculator.com connects relevant suppliers with engineers, system integrators, OEMs, and OT professionals while they calculate, size, compare, and research control-system decisions.
Reach engineers in a decision-making context
Advertising appears alongside practical calculators and technical guides—not broad consumer content—giving relevant industrial brands a credible place to be discovered.
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High-intent context
Be visible while visitors are estimating system requirements, troubleshooting performance, and evaluating architecture or component choices.
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Direct destination
Send interested readers to your selected product, campaign, distributor, event, or technical-resource landing page.
Banner advertising options
Choose a placement based on campaign objective. Introductory and multi-placement packages are available; pricing is quoted according to placement, duration, availability, and share of voice.
Homepage High-Impact Banner
A prominent responsive banner placed near the top of the calculator homepage.
- Best for product launches and brand awareness
- Desktop and mobile creative supplied separately
- Links directly to your chosen landing page
Homepage Lower Banner
A responsive placement following the calculator collection and before supporting site content.
- Reaches visitors after they engage with the tools
- Suitable for solution, event, and resource campaigns
- Can be combined with the top placement
Blog Index Banner
Position your campaign alongside practical controls-engineering guides and new article discovery.
- Good for thought leadership and technical resources
- Supports responsive leaderboard creative
- Can link to a white paper, webinar, or product page
In-Article Banner
Reach readers inside a technical guide when the advertised solution is relevant to the article topic.
- Strong fit for EtherCAT, CODESYS, IPC, and OT suppliers
- Subject to topic and creative relevance
- Additional article sponsorships available by request
Recommended banner sizes
Responsive campaigns should include both desktop and mobile files so the creative remains legible without cropping or distortion.
| Placement | Desktop creative | Mobile creative | Best suited for |
|---|---|---|---|
| High-impact banner | 970 × 250 px | 320 × 100 px | Launches, major campaigns, and strong visual storytelling |
| Leaderboard | 728 × 90 px | 320 × 50 px | Brand awareness, events, webinars, and product campaigns |
| Content rectangle | 300 × 250 px | 300 × 250 px | Article-aligned solutions, downloads, and targeted offers |
Creative and campaign requirements
These standards help advertising load quickly, display clearly, and remain trustworthy for a technical audience.
What to provide
- ✓ Desktop and mobile banner files
- ✓ JPG, PNG, or short non-flashing GIF
- ✓ Maximum recommended file size: 150 KB each
- ✓ Final destination URL and optional UTM parameters
- ✓ Campaign dates, objective, and contact person
- ✓ Suggested accessible alternative text
Advertising standards
- Every paid placement is identified as “Advertisement” or “Sponsored.”
- Creative and destination pages are reviewed for audience relevance and safety.
- No pop-ups, auto-playing audio, deceptive controls, malware, or misleading claims.
- Advertisers are responsible for product claims, rights, and regulatory compliance.
- Submit final materials at least five business days before the requested launch.
Campaign acceptance and placement remain subject to availability and final review. Performance reporting can be discussed when campaign tracking is configured.
Tell us about your campaign
Share your audience, objective, desired placement, timing, and approximate budget. We will respond with availability and a recommended package.
Prefer email? info@forwardsystemlabs.com